Tips for Business Profile Writing

1. Have a look at other business profiles.

Look at competitors’ business profiles and even other companies in your industry. This is the best place to start. If there is a leading company that you look up to, then pay close attention to the tone and style of the profiles. What elements stand out? Add it to your own style..

2. Keep accurate details on hand.

Before you start working your business profile, ensure you have the most up-to-date details. Prospective clients do not care about your company’s performance from ten years ago. They’re more interested in knowing whether you will deliver today! Ensure you get your HR personnel to keep you updated on the company details so that you may edit your profile as required.

3. Keep it simple and short.

Readers have a short attention span. Respect your readers who are also your potential customers by keeping the content engaging. This lets customers know that you respect everyone’s time. A short business profile also conveys that you are direct and to the point. It indicates you are not using flowery or sugary language to demonstrate you’re the best. Let your business numbers do the talking. For example, avoid the tendency of mentioning every client you have worked with in the past ten years, even if they were high profile. Limit the list to your best ten high profile clients. However, ensure the language does not convey that they are your only clients.

4. Avoid using general statements and specific jargon.

While drafting your business profile, you will at some point start using industry terms. That’s perfect okay but don’t let it take over your profile. You are not advertising your business vocabulary. Similarly, avoid vague, general, and meaningless statements. Industry experts will spot this in a second. It will make you look untrustworthy.

Here are a few examples of poor vocabulary:

a) We use Python, .Net, machine learning, and artificial intelligence, to create simulated experiences.

b) Our business knows how to optimize productivity and innovation, while limiting loss.

Here is a good example of a statement:

a) We use the latest ERP technology to optimize productivity and collaboration, while minimizing loss and downtime.

5. Utilize clean formatting.

Avoid using excessively flashy or showy formatting. Use your creativity to pick a format that best represents your company or business. The goal is to ensure that your information is easy to read through. Stick to standard fonts and a format with lines. This adds visual organization to your business profile.

6. State why your company is best.

This is when you get slightly promotional with your business. Talk about your company’s strengths and accomplishments. State the number of awards and accolades you’ve received to quantify your success.

• In this section, you can get creative without exaggerating. Stick to the middle ground between good writing and being too showy. Stick to writing two paragraphs and then edit it to just one.

Here are poor examples:

a. “We are branding consultants, based in New York City, NY. We are local experts that help businesses sell products. If you partner with us, we will be obligated to help you grow your business.”
b. “ABC Marketing, LLC began in 1999, and became the state leader in providing top notch marketing services by 2001. We have an unrelenting habit of paying attention to detail. This is what makes us the best option for companies who wish to increase their sales. If you hire us, your ROIs will increase twofold within the first year, guaranteed!”

A good example:

“ABC Marketing was mentioned in New York Magazine as the Top 10 Marketing Companies in New York City” list. Our team garnered this honour because of our high customer satisfaction rating. Choosing to work with us is a step in the right direction.”